Trade Show Campaign: ReverseVision

In order to capture the interest of lenders and brokers in the forward space we challenged their intellect (and ego) by "betting" them they "don't know what they think they know about reverse mortgages." This campaign proved to be incredibly successful! We set up a multiple choice quiz with about 30 questions and displayed one at a time on a large monitor. Then, we challenge attendees to take our bet. Once engaged, most people learned something and became very interested. We generated 50-60 warm to hot leads per show that we shared with our lender/booth partner.